different objectives of messaging, outbound vs. content,relationship building, and implications to journey stages & touch points. The customer decision journey is a time-tested tool for connecting your brand with customers and differentiating your company from the competition. But like any tool, it has evolved with time. The decision journey has developed, with digital as the

What Is Virtual Reality (VR) and how does it work ? Gartner research has, what we believe is, the most succinct explanation of what VR is. They also have some good reports on the subject. “Virtual reality (VR) provides a computer-generated 3D environment that surrounds a user and responds to that individual’s actions in a

Retail Week recently reported that more than half of UK retailers are investing in proximity marketing campaigns. Just what is it that has got them excited? What Is Proximity Marketing? Proximity marketing involves attracting customers via WiFi technology and then offering timely and relevant marketing messages when they come into range of a beacon, typically

Whenever you are surfing a website, the very first thing you notice is how good its interface is. You’ll naturally know this, it’s instinct. If you’re like most people, it’s likely because you visit a lot of web properties. You traverse through way more e-commerce sites, Blogs, Directories, Forums, Marketplaces and Social Sites than you